It’s definitely not all about quantity, but publishing more content on your blog can help you to convert more visitors into leads and customers. Focus more on quality to produce valuable content that your audience will like. More than anything else, what you need is a step-by-step guide for creating content that converts. Keep an open mind, and learn how we create content marketing that consistently converts over time.
Step #1: Find content ideas that are proven to convert
The demand for fresh, high-value content marketing is high. If you invest time in creating it, you’ll reap the rewards. But, the competition is strong. Most marketers are going to give up, but those who learn the tricks and get customer insights will grow their businesses.
You can get valuable ideas from blog posts, infographics, videos, magazine covers, online publications, PowerPoint presentations, and more. Valuable ideas will help you create a content marketing strategy that’ll generate quality leads for your business.
Step #2: Optimize your copy like you would for a landing page
Your job is to ensure that important points in your niche stand out in your content marketing. Your content should have a base objective from which every element then flows. As content marketers and bloggers, we all want to create a positive first impression. With a strong value proposition, you can achieve that goal.
A value proposition should be clear and direct. Don’t try to use too many words, or to impress anyone with uncommon words.
Step #3: Craft attention-grabbing headlines
“Write compelling headlines” has almost become a cliché, but I think it’s still worth mentioning because this advice is the foundation of a great content marketing strategy.
Great content that also converts must stand out from an ever-increasing crowd of similar content. When it comes to creating attention-grabbing headlines, you’ve got to find headlines that have received a significant number of social media shares and links. You can then model these viral headlines to create more powerful ones.
Step #4: When you write, write conversationally
The way you write can make your content market efforts easy to read and personal. Do you write the way that you speak? Some people don’t believe that it works, but it does.
Note: Writing the way that you talk doesn’t give you free rein to create content that sucks, or to ignore the basic rules of writing.
On the contrary, it means that you’ll put your heart into it and express your own worldview while backing up opinions with statistics and proven case studies.
When you embrace this simple writing advice, you can conquer your insecurities and free up your writing tremendously. Become an ardent reader. Make reading a habit, and you’ll be a much better writer.
It’ll make you a better and more productive writer and also will improve the engagement of your content marketing strategy.
Step #5: Always include a call-to-action word
Creating high-quality content is time-consuming.
And once you’ve created the content, edited it, published it and begun promoting it, don’t waste all of that effort by leaving your content without a call-to-action.
A call-to-action is simply an invitation for people to take a specific action. For example, if your article is one in a series (Part 1, 2, 3 or more), you would put a link for part 2 in the part 1 post.
Always ask your readers to learn more, buy, subscribe to your email list, watch another video or take a specific action that will benefit them more.
Step #6: Format your writing for readability
Readability has as much to do with layout and presentation as it does with great content and writing style. For your writing to be interesting and drive leads to your business, it must cover three aspects:
- Good writing
- Good design
- Good idea
The writer needs to produce top-tier content. The designer needs to know how to present that content in an attractive way. And, the idea has to be something that your audience wants.